TETFund, Idris, ARCON, others canvas town, gown partnership
TETFund, Idris, ARCON, others canvas town, gown partnership
Minister of Information and National Orientation, Mohammed Idris, Director General, Advertising Regulatory Council of Nigeria (ARCON), Olalekan Fadolapo, and Executive Secretary, TETFund, Sonny Echono, were among dignitaries that stressed the need to bridge gaps between the industry and classroom to provide sustainable advertising.
They spoke at the Advertising Industry Colloquim 2.0 held in Lagos. Idris was represented by Sunny Baba while Echono was represented by Vice Chancellor, Federal University Kashere, Gombe State, Prof. Umaru Pate.
With the theme, Harnessing emerging technologies for sustainable advertising education and professional excellence in Nigeria, Idris said in line with President Bola Tinubu’s renewed hope agenda, the conversation fostered robust interaction between the academia, industry and examining issues in the marketing communications industry. In a digital era, he added the coloquim also empowered the youths for economic prosperity.
To Fadolapo, the industry is far from people conducting the research. Consequently, he added it has become imperative to bridge the gaps. To him, ‘the contributions of the academia and stakeholders in the industry display the passion that helps us in our effort to realise the fundamental goals of keeping the profession and business of advertising and marketing communications healthy.’
Read Also: INTERNATIONAL FOUNDATION DONATES CASH, FREE DRUGS TO 40 NURSING…
Echono noted, the classroom is expected to be ahead of the industry but the reverse is the case in reality.
He added, ‘we cannot afford to have digitally equipped industry with analogie trained students.’
Chairman of the colloquium Prof. Rotimi Olatunji argued that “if there’s a lacuna between the industry and classroom, we will produce graduates that will not fit properly.
We need more synergy with the industry in order to power development in the classroom. We want to produce graduates who will hit the ground running. We are often accused in the classroom that students are not ready for the industry.’ (Media Nation)
TETFund,Idris, ARCON, others canvas town, gown partnership
