Yobe government engages media influencers to boost measles Rubella vaccination awareness.
Yobe government engages media influencers to boost measles Rubella vaccination awareness.
By Yusuf Bukar Biriri.
In an effort to ensure the success of the upcoming statewide measles Rubella vaccination campaign, the Yobe State government, through the Primary Healthcare Management Board, has engaged media influencers to create awareness across the nooks and crannies of the state.
The primary healthcare board organise a one-day mobilisation dialogue on Thursday, 16 October 2025, bringing together journalists and social media influencers.
The media dialogue was also attended by partners, including UNICEF, WHO, and the Melinda Gates and Dangote Foundation. The campaign aims to serve as a model for efficient health service delivery across Nigeria and Africa.
The Executive Secretary of the Yobe State Primary Health Care Board, Dr Babagana Kundi Machina, said the campaign will run from October 18th to 28th, followed by a two-day mop-up operation.
Represented by the Director of Immunisation, Dr Umar Chiromari, Dr Machina charged the media with a critical role in mobilising the public, raising awareness, and combating vaccine misinformation.
He explained the campaign’s key components, which include a new combined Measles-Rubella vaccine for children aged 9 months to 14 years, continued polio vaccination (nOPV2), routine immunisations, and the distribution of Seasonal Malaria Chemoprevention drugs.
Read Also: XL Creative Hub Launches Nigeria’s First Afrobeats Reality…
According to him, other components are house-to-house token distribution for mosquito nets, redeemable on November 7th.
Representative for the Bill and Melinda Gates and Aliko Dangote Foundations, Dr Musa Matazu, underscored the media’s duty to disseminate information with integrity.
He also addressed the challenge of vaccine hesitancy, stating, “People often believe fake information from online sources over the credible advice of local medical professionals.
‘The campaign’s success hinges on effective communication to ensure community participation in these life-saving services, ‘ Dr Mutazu said.
