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Nigerian Breweries launch Life Beer, Goldberg, as Official Brand of National Football Teams


Nigerian Breweries launch Life Beer, Goldberg, as Official Brand of National Football Teams

The Nigerian Breweries Plc., has announced Goldberg Premium Lager Beer and Life Continental Lager Beer, as “The Official Beer of the Super Eagles.”

The company made this announcement at the launching of Life Beer and Goldberg as Official Brand of National Football Teams, in Lagos on Thursday evening.

With this launching, the company has also extended its long-standing partnership with the Nigeria Football Federation (NFF).

By this gesture, the brewing giant has also reaffirmed its commitment to refreshing football fans and providing world-class football experiences.

Speaking at the event, the Special Adviser to the Lagos State Governor on Special Duties and Inter-Governmental Relations, Mr Mobolaji Ogunlende, commended Nigerian Breweries for its continuous commitment to the beautiful game.

“It is commendable that Nigerian Breweries is dedicated not just at the international scene, but has also shown great commitment and support to repositioning football at the local level.

“It is no surprise that this time, they are entering the space with two iconic brands.

“Nigerian Breweries has chosen to deepen their love for the game as well as the Super Eagles at a time when we are all dedicated to the mission of repositioning our national teams for local and global excellence,” Mobolaji said.

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Similarly, Mr Ita Bassey, the Portfolio Manager, Mainstream Lagers, Nigeria Breweries Plc., said that Goldberg and Life lager beers are set to transform the football experience in Nigeria.

“This announcement today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values.

“These two brands share values with the game of football and its fans value such as teamwork, hard work, perseverance, and progress.

“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets.

“It also demonstrates our continued commitment to football in Nigeria at all levels, especially grassroots and community football, as well as our support for the communities in which we operate,” Bassey said.

Also, Ms Aishat Anaekwe, Senior Brand Manager, Life Continental lager Beer, said “We are very excited about the partnership between Nigerian Breweries Plc and the Nigeria Football Federation (NFF).

”With this partnership, we hope to continue celebrating the true Nigerian spirit, fuelled by our shared values of brotherhood, culture and progress.”

On his part, Mr Olaoluwa Babalola, Senior Brand Manager, Goldberg, assured that Goldberg would continue to live up to its ethos of celebrating hard work and enjoyment.

“We are proud of our partnership with the Nigerian Football Federation (NFF). We will continue to push the enjoyment of the beautiful game of football across all levels.

“We will continue to give our fans and consumers the platform and avenue to share their passion for the game as they enjoy football with a cold bottle or can of Goldberg lager beer,” Olaoluwa remarked.

In attendance at the event were ex-football stars, Mutiu Adepoju, Ifeanyi Udeze and Julius Agahoha, football administrators, management staff of Nigerian Breweries and sports-marketing organisations, among other stakeholders.

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